Sync Story: Labrinth/Apple

Ben Homewood

Labrinth could be one step closer to household name status in America, after he was revealed as the artist behind the soundtrack to Apple’s new ad for its Series 3 Apple Watch.

The usual clamour to discover who was behind the song resulted in a dead end, with Shazam unable to recognise the music. But no more: after launching on what is surely one of the biggest platforms possible, Misbehaving is now available everywhere.

Tyler Brown, MD, Syco Music says ...

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