Hannah Trigwell is the latest YouTube star to sign a deal with Absolute Label Services having already built a massive following on the Google-owned video platform.
After finding worldwide fame by uploading covers and original songs to YouTube over the last 10 years, Trigwell now owns a channel that boasts more than 400,000 subscribers and has garnered almost 60 million views.
As a result of her online success, Trigwell has been able to tour the UK and Europe four times as well as performing sell-out shows in Asia. She has played Isle of Wight Festival and supports Walk Off The Earth at the O2 Brixton Academy tonight (July 1).
This is not the first time that Absolute has been the chosen as a label services partner by a YouTube star. In 2015, the company successfully launched the music career of YouTuber KSI with his single Lamborghini, which continues to appear in some of the biggest Spotify playlists today.
Absolute is also currently working with Irish singer/songwriter Bry and Mondo Management. Bry set up his YouTube channel in 2009 and his videos – featuring original songs, covers and vlog entries - have since earned almost 20 million views and more than 385,000 subscribers.
Absolute Label Services digital director Adam Cardew said: “YouTube has acted as a great fan acquisition tool for Hannah and other artists that have come to us with a YouTube background. The challenge lies in migrating that online presence across several digital music platforms to further an artist’s career. For artists like Hannah, having Absolute provide a foundation of label services can ensure that next step is successful.”
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