Avicii: 'I like working with big brands'

Murray Stassen

Tim "Avicii" Bergling, told Music Week that he likes "working with big brands," but that he's only "worked with brands that [he] can relate to in one way or another".

Last week it was annoounced that Bergling had partnered with Coca-Cola to work on the anthem for its new One Brand global campaign featuring Conrad Sewell, called Taste The Feeling.

"Working with Coke has been super easy for me," added Bergling. "I've been drinking Coke since I was seven, and ...

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