Toy giant Mattel confirmed yesterday (January 7) via Twitter that they have united with South Korean pop phenomenon BTS and their label Big Hit Entertainment to release a line of official dolls.
Though other details remain scarce, Mattel’s tweets confirmed that the dolls will be sold “at retailers globally” and that they will be launching in summer at a cost of $19.99.
Mattel, @bts_bighit & @BigHitEnt are bringing #BTSDollsOfficial to millions around the world! Follow us for #BTSxMattel updates. #BTS pic.twitter.com/6NBvG75iKl
— Mattel (@Mattel) January 7, 2019
The dolls will be launching this summer and will cost $19.99. Follow @Mattel for more information and track the conversation with #BTSxMattel and #BTSDollsOfficial.
— Mattel (@Mattel) January 7, 2019
The annoucement makes a lot of sense. In October last year, BTS broke merch sales records at London’s O2 Arena that had previously been held by The Rolling Stones since 2012.
When BTS revealed their two shows at The O2, the venue's Twitter announcement received over 14,000 retweets and 32,000 likes, creating 949,304 impressions. It was the most popular announcement the venue has ever had.
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