Midem has announced that entries are open for the fourth edition of the Midem Artist Accelerator. The deadline for submissions via the official website is January 28.
An artistic committee will help steer the selected rising talent to international success. This year’s line-up has now been unveiled and includes Alex Okosi, EVP and MD, Viacom International Media Networks Africa/BET International, Christian Bernhardt of United Talent Agency, Devraj Sanyal, MD and CEO, Universal Music Group South Asia/EMI Music South Asia/Enchanted Valley Carnival, and Rob Hallett, founder, Robomagic.
The Midem Artist Accelerator is a platform to aid career development for 11 handpicked artists. A bootcamp gives the successful artists a chance to access Midem's business expertise in export and innovation. Finalists will all get to play live on the main Cannes beach stage.
Past finalists include: Alo Wala (Denmark), Be Charlotte (Scotland), Clubcheval (France), Far From Alaska (Brazil), Flo Morrissey (UK), Geoffroy (Canada), Ghetts (UK), Kiddy Smile (France), M.anifest (Ghana), Malky (Germany), Shakka (UK), Synapson (France) and XXX (South Korea).
The MAA is one of the flagship projects of Midem, which takes place from June 5-8, 2018, in Cannes, France.
“I am looking forward to participating at Midem 2018, since it is an important platform that brings together key stakeholders from around the world to support emerging talent that will shape the global music scene for years to come,” said Okosi. “The music industry continues to evolve in very exciting ways with the emergence of fresh artists, strong collaborations, dynamic live events and immersive platforms.”
“Midem is the home of the global music industry,” said Alexandre Deniot, Midem director. “The Midem Artist Accelerator programme is a unique opportunity to bring a fresh batch of emerging talent to the international stage. MAA puts talent where it belongs – at the heart of Midem.”
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