PIAS' Sean Mayo says Editors are "going for the jugular" with new record Violence, which comes out today (March 8) via Play It Again Sam.
Violence is the band's sixth album and features the singles Magazine and Hallelujah (So Low). It also includes the track No Sound But The Wind, a demo of which first appeared on the soundtrack to The Twilight Saga: New Moon back in 2009.
"They played it at a festival in Belgium and it just took on a life of its own," Mayo, PIAS' head of product management, told Music Week. "I don't know why they deemed now was the right time [to re-record it], but if it feels right then it comes into the mix.
"They actually did a version of their current single Magazine for their fourth record, but they didn't think it was right for the album and never got round to finishing it. They did for this record because it fit in amongst the songs that they were doing at the time."
Editors have released two No.1 albums - An End Has A Start (2007, 383,369 sales - OCC) and In This Light And On This Evening (2009, 142,574), although their best-selling LP remains their 2005 debut The Back Room, which peaked at No.2 but has sold 560,278 copies. Their most recent album, 2015's In Dream, charted at No.5.
While the label has worked with the band in continental Europe since their first record, their first three albums were released through Kitchenware in the UK. However, Play It Again Sam has also now acquired the rights for the rest of the world and plans to re-release the first three LPs in due course.
Mayo suggested the group have found greater popularity outside their homeland. "They're a huge band in certain countries on the continent and it feels like that's growing," he said. "I think it's time the UK caught up with Editors."
On Violence, Mayo added: "The record still sounds like Editors, but it is going for the jugular a little bit more in terms of the songwriting, and it's bit more pop. I feel like we've got more 'singles' on this campaign than we had on the last one and it feels like a radio campaign that's got legs, so they're in really good shape.
"We're getting some great support from the BBC at the minute and we've got daytime playlist at Radio X and Absolute has been consistently supportive, so we're doing really well, radio-wise."
The band, who will support The Cure at BST Hyde Park on July 7, announced an autumn UK tour this week, beginning at Southampton O2 Guildhall on October 7 and concluding at O2 Academy Brixton on October 24.
PHOTO: Rahi Rezvani/Press
