Now United, the global pop group created by XIX Entertainment founder Simon Fuller, have launched a search for a new member from the Middle East and North Africa (MENA). 

Fuller, together with partner Pepsi, is on the look out for an “extraordinary talent”, with potential members asked to submit audition videos via search.nowunited.com. The best candidates will attend an audition and bootcamp in January 2020.

Simon Fuller said: “Now United is all about incredible young talent coming together to share their passion for music and dance, and to represent their unique backgrounds in a positive spirit. The MENA region has such rich and diverse musical influences. We are looking forward to finding extraordinary talent who will represent the region on a global stage, whether they are from Riyadh, Amman, Beirut, Cairo, or anywhere else in this wonderful part of the world. Pepsi have always inspired and enabled my ambitions, so they are the perfect partner for this unprecedented search.”

News of the search for a new member for the group follows a live performance in Dubai for the launch of Pepsi Black. Now United revealed details of a new deal with AWAL earlier this year.

Now United is currently comprised of 14 young artists, each from different countries.

Now United member Shivani Paliwal saod: “We’re so glad to have Pepsi support us in our search to find the newest addition to our Now United family. We can’t wait to come back to the Middle East to look for someone to join our Now United family -- we know we are going to find someone incredible!”

For more stories like this, and to keep up to date with all our market leading news, features and analysis, sign up to receive our daily Morning Briefing newsletter