AMF is aiming to break Loyle Carner in the US with support from Universal Music. Carner promoted his debut album, Yesterday’s Gone, on an American tour last spring and he’s playing the Governors Ball festival in New York in June.

“He’s ambitious and the sky’s the limit,” said Ajayi. “The biggest thing for me is having him break America. You can’t just be a UK star these days, you’ve got to be a global star, so the idea is getting ...