The winners of last week’s BRITs may be common knowledge, but the ceremony is still spawning fresh victors when it comes to the charts. For a full view of the knock-on effect the ceremony has on sales, you need only consult the chart movements of this year's triumphant BRIT recipients and performers.
The biggest winner of the BRITs may well be British Female Solo Artist winner – and performer - Emeli Sande who has seen a huge surge with her album Long Live The Angels jumping 28 to 9 - a 146.6% increase on the previous week. Sande is followed closely by British Group winners/BRITs performers The 1975, whose second studio album, I Like It When You Sleep, For You Are So Beautiful Yet So Unaware Of It, leaps from 18 to 13 with a 141% lift in sales. As a cherry on top, the band’s eponymous debut also secured a 95.3% increase, moving from 59 to 46.
Despite neither appearing at the ceremony or filming an acceptance video, A Tribe Called Quest have profited from winning International Group with their record We Got It From Here… Thank You 4 Your Service a re-entry at 168 (up 15.9%). Similarly, BRITs openers – and British Single winners - Little Mix saw their Glory Days album 15.7% up on the previous week, despite being a non-mover at No. 7.
Other notable gains included British Breakthrough Act Rag’n’Bone Man, whose album Human is 14.5% up, while David Bowie’s double win for both British Male Solo Artist and British Album has resulted in a 67% increase for Black Star and a 14% lift for his Legacy compilation. Meanwhile, his Hunky Dory (29.6%) and The Rise And Fall Of Ziggy Stardust (12.9%) releases have both re-entered the charts.
Award winners who were not present at the ceremony have seen a lift, despite a decline in actual positions. BRITs Global Success winner Adele’s blockbusting 25 rose 1.8% on last week, though moving down in position from 5 to 8 this week. Likewise, International Male Solo Artist winner Drake was up 12.5% despite a slip from 17 to 25.
The only acts not to profit from BRITs fever were International Female Solo Artist winner Beyoncé – who was not present at the ceremony, even in video acceptance form - whose Lemonade album slipped from 33 to 60 (a -38.2% decline on the previous week) and One Direction, who were awarded British Artist Video but have so far failed to re-enter the Top 200.
The power of the BRITs’ ripple effect is also mirrored when it comes to the sales of the night’s performers. As a new entry, it is impossible to ascertain precisely how Stormzy’s duet with Ed Sheeran at the BRITs has aided sales of his Gang Signs & Prayer record, but it has notably gone straight to No. 1 with 34,729 sales. Similarly, Sheeran’s X album rose one place in the charts to No. 3 with a 23.3% lift on last week.
The biggest percentage increase comes courtesy of Bruno Mars’ 24K Magic which jumps seven places to secure the No. 5 spot with an 86.4% increase. Elsewhere, BRIT Awards closer – and Global Icon Award winner – Robbie Williams saw sales of his latest album, The Heavy Entertainment Show, surge 47.9%, rising from 48 to 42. His Greatest Hits collection also climbed the charts, switching from 107 to 83 – a 27.7% increase.
Chris Martin's George Michael tribute, alongside Coldplay's collaboration with The Chainsmokers, has seen the band's A Head Full Of Dreams record move from 23 to 21 (up 21.5%). Chainsmokeers have also seen a 5.8% gain for their album Collage. George Michael's Ladies & Gentlemen... Best Of collection has moved from No. 11 to 4, with a 101.3% variance on the previous week, while Twenty Five (94.1%), Faith (25.4%), Symphonica (87.1%) and Older (61.6%) are all represented in the top 200.
Skepta’s intense solo performance also seems to have paid dividends, with the grime star’s Konnichiwa album posting a rise of 78.8%, taking it from 71 to 52 in the charts.
Finally, Katy Perry’s performance of her new song Chained To The Rhythm has resulted in her hit album Teenage Dream lift 2.8% some six and a half years after its first release.
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