“Culturally relevant” Craig David is making inroads in the US, Insanity Group CEO Andy Varley has told Music Week.

David was joined onstage by famous fan Justin Bieber at LA’s Roxy Theatre last month. His North American tour was combined with major promotional activity, including performances on Good Morning America and The Late Late Show With James Corden.

“It is really starting to go over there now,” said Varley. “Craig is probably more culturally relevant than he ever has ...