The Weeknd has announced a five-city global pop-up shop retail campaign in support of the Starboy Limited Album Collection.
The retail event runs this weekend from November 4-6 and will see The Weeknd partner with a different partner in each city: Alchemist, Miami; ComplexCon, Long Beach, CA; Opening Ceremony in New York and Los Angeles; and Selfridges, London.
Each store will carry the Starboy Limited Album Collection, along with limited edition designs exclusive to that city. Styles include t-shirt, long sleeve, hoodie, bomber, denim jacket and hat.
The collection is presented in partnership with Bravado.
Earlier this year, Kanye West launched a similar campaign, with pop-up retail experiences opening up in 21 cities across the globe in support of his Life Of Pablo album.
