Columbia head of marketing Olly Rice has told Music Week that there’s a global focus for breakthrough act Rex Orange County.

The UK artist (real name Alexander O’Connor) has made an international impact with major label debut Pony. It charted at No.3 in the US with 70,000 equivalent album units, No.3 in Canada and No.4 in Australia.

“His biggest audience is in the US,” said Rice. “There is absolutely a global focus. We’ve been very joined-up with the territories to ...