Warner Records president Phil Christie has told Music Week that working with Nines is a “fascinating contrast to a lot of the campaigns we typically run” after steering the MC to a No.1 chart finish last week. 

The major signed Nines in 2018, after two Top 5 albums with XL, and Christie and senior marketing exec Oksi Odedina said it was “hard to articulate the intensity” of a campaign that yielded 13,594 week one sales (11,468 from streams) for Crabs ...