Yungblud’s manager Tommas Arnby has told Music Week that the rising rock artist is set to be the “biggest British breakthrough in years”.

As part of a three-year global strategy in 2017, Doncaster-born Yungblud (real name Dominic Harrison) was licensed to Geffen/Interscope by Locomotion Entertainment.

“We needed to partner with someone who wanted to empower our vision,” said Arnby, Locomotion CEO and founder. “When you look at how much repertoire the Americans are breaking, they are slightly ahead of us ...