The Global Cultures initiative, which raises the profile of international music, has now launched a new Afro Hub. The streaming giant’s Global Cultures editorial team has already initiated Latin and Desi (India, Pakistan, Bangladesh) hubs.
Afro Hub will include multiple tiers of content featuring news, podcasts and playlists, including African Heat (Top Hits), Peppeh (Early Bets), Gold Mine (Classics) and We Everywhere (X-Overs/Diaspora Hits). Other playlists will highlight the continent’s best tracks by region.
Spotify has also unveiled Global X, a new playlist of international and multicultural crossovers under the Pop category.
Rocio Guerrero, head of global cultures at Spotify, said: "Global X is the sound of a new era: rhythmic crossover hits from all cultures around the world, all in one place. We’re creating a global brand that's going to represent hits from all countries around the world.”