'They share our ethos': AWAL partners with Juicebox Recordings

'They share our ethos': AWAL partners with Juicebox Recordings

AWAL has formalised its partnership with Juicebox Recordings with worldwide recording deals for Franc Moody and Joe Hertz.

Kobalt's label will also provide distribution marketing and promotion to the rest of Juicebox’s artist roster.

Juicebox Recordings was founded by Adam Callan and Becky Tong who have staged events in London under the same name.

“We are delighted to lock in long term plans with both Franc Moody and Joe Hertz via Juicebox," said AWAL's Matt Riley.

"AWAL and Juicebox have been working together for the past few years developing a host of exciting acts. Franc Moody are a band on the rise building a strong following in the UK and beyond. Joe Hertz continues to build an exceptionally high-quality catalogue of music with the DJ/Producer's output finding global fans from London to LA, Amsterdam to Jakarta.”

Welcoming the new partnership Callan and Tong (pictured) thanked AWAL for their support ahead of formalising the labels' relationship.

"Juicebox exists to work with amazing talent and help them build their careers while retaining greater independence," they said in a statement.

"Matt and AWAL have been massively supportive since the beginning and share our ethos, so we are really happy to be setting our sights on longer-term goals for Franc Moody and Joe Hertz with the team there.”

Last week AWAL announced a worldwide partnership with Round Here Records, the label founded by Florida Georgia Line's Brian Kelley and Tyler Hubbard

Read Music Week's interview with AWAL CEO Lonny Olinick 

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