Superstruct partners with Wacken Open Air promoter ICS

Superstruct partners with Wacken Open Air promoter ICS

Superstruct Entertainment has partnered with German producer and promoter International Concert Service (ICS), organiser of legendary heavy metal festival Wacken Open Air (WOA).

ICS also produces and promotes ancillary events in Germany such as the Hamburg Metal Dayz, the Wacken Winter Nights, and the Werner Race – a multi-day event combining motorsport and live music. 

Following the partnership and investment agreement, ICS founders and co-CEOs Holger Hubner and Thomas Jensen will remain responsible for the day-to-day management with the rest of the current leadership team.

This will help us grow further and make what we do even better

Holger Hubner & Thomas Jensen

ICS

A statement from Hubner and Jensen said: “Joining the Superstruct network is terrific news for our team and our fans. We will continue providing world-class experiences through our portfolio of live events and now we are able to additionally benefit from a partner with a global network and experience. This will help us grow further and make what we do even better.

"We very much look forward to working with the Superstruct team to continue pushing the envelope. Our goal is always to inspire and enthuse heavy metal fans around the world and to make people happy with our live activities."

James Barton, CEO of Superstruct, said: “We are very excited to join forces with ICS , the global leaders in metal . Led by Holger and Thomas, and supported by an experienced team overseeing a portfolio of quality events, we are confident that together we can continue to expand ICS and take the company and its events to the next level.”

The agreement remains subject to approval from competition authorities.

Backed by US investment firm Providence, Superstruct owns and operates European festivals such as Sziget (Hungary), Elrow, Sónar (Spain), Øyafestivalen (Norway) and Flow Festival (Finland).

Superstruct acquired a number of festivals from media and entertainment group Global earlier this year and also entered into an investment and partnership agreement with Next Events, owner and operator of Germany’s largest electronic music festival, Parookaville.

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