HSBC has partnered with Jean-Michel Jarre in a new venture that goes far beyond a traditional sync.

The bank has enlisted the French electronic music legend – who has sold no fewer than 80 million records worldwide – to create is new ‘sound identity’. Customers across the world will hear Jarre’s music via marketing campaigns, events, in branch and online. This multi-platform approach is designed to help introduce the new face of HSBC to the world.

Jarre says HSBC is ...