Though the TV ratings for the BRIT Awards 2020 may have dipped slightly year-on-year, the ceremony – which was widely lauded – is showing strong signs of impact in the streaming world for the artists involved.
Winner of the coveted album of the year award, Dave saw streams of his track Black – which was given a jaw-dropping live airing on the night – increase by more than 1,889%.
Similarly, Rising star winner and BRIT performer Celeste was another artist who saw significant streaming gains, with Spotify reporting a 212% surge.
Billie Eilish – who is already the third most streamed artist in the world on Spotify, with in excess of 59 million monthly users – enjoyed a 79% jump in streams following the live debut of her James Bond track No Time To Die.
Other BRITs performers to enjoy a boost in streaming included Lizzo (49%), Best Male Solo Artist winner Stormzy (46%) and the night’s biggest winner, Lewis Capaldi (43%).
Spotify also confirmed that other artists who saw notable streaming spikes of their catalogues after the awards included: FKA Twigs (63%), Mabel (40%) and Tyler the Creator (37%).
The awards ceremony, screened live on ITV, won its slot from 8pm to 10pm with a 20.5% audience share, down from 22% in 2019. The average audience of 3.8 million was down on last year’s 4.1m. ITV’s BRITs show also had a strong 41.2% share for 16-24s, not far off the 42% for the 2019 edition. For a full analysis of the night’s performance on TV click here.
You can read Music Week’s run down of the moments that defined the BRITs 2020 here.