Easy Life by name, but not by nature, the rock label is surely the least aptly named record company since Stiff.

For a start, label founder and managing director Jamie Osman is so busy he makes James Brown, the former hardest working man in showbiz, look like a slacker. Already a successful manager at Red Light Management, where he handles the likes of Lower Than Atlantis and Bury Tomorrow, he started EL in 2014 as a JV with Sony Music.