'It's an honour': AWAL teams with Simon Fuller's Now United

'It's an honour': AWAL teams with Simon Fuller's Now United

AWAL has announced an exclusive worldwide deal with Simon Fuller’s new global pop group, Now United.

The recordings deal offers the group a range of services, including global distribution, marketing strategy and playlist pitching. 

Lonny Olinick, AWAL CEO, said: “It’s an honour to be working with Simon on Now United and a testament to our capabilities in supporting visionary industry leaders. Now United has built an incredible foundation as a video-first project and is the realisation of Simon’s unique vision for a truly global pop and dance group. We look forward to the international launch of Now United and taking this project to the next level.”

Now United is a new pop concept created by Simon Fuller, who's recently overseen the return of the Spice Girls for a huge stadium tour as the group's co-manager.

Launched in 2018, and comprised of 14 singers and dancers from 14 different countries (Japan, Korea, Philippines, Russia, UK, Senegal, Germany, Canada, Brazil, USA, Mexico, China, India and Finland), Now United is the first group to offer open access to their music and lives in real time.

Fuller, founder of XIX Entertainment, said: “I am delighted to be working with Lonny and everyone at AWAL. With Now United I am exploring a whole new approach to launching a music act and am loving the freedom to experiment. After a year of development and almost a billion views of our video content, I believe the time is right for us to begin streaming our music to the world. AWAL are at the cutting edge of delivering digital content and have been perfect partners. Together, we will look to innovate at every opportunity and explore new ideas that compliment Now United’s very Global approach to building a highly engaged audience.” 

Now United’s full catalogue is now available to stream. The act has 11 music videos on a combined total of 150 million views.

The group will release a new single, Legends, on September 27.

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